Why Most Business Owners Give Up on Instagram Too Early
Let’s be honest here - Instagram isn’t easy if you don’t know what to do. We get it.
Imagine a situation where you start your Instagram with so much excitement. A few posts go up, maybe you get some likes. But then the views slow down. You get anxious and run out of ideas. You’re not getting inquiries and start feeling like it doesn’t feel worth it anymore…
You’re not alone. We see this all the time. Here’s why it happens and how to stop giving up just before it starts working.
You’re expecting fast results from a long game - Instagram isn’t a quick win platform. It takes time for people to discover you, repetition for them to remember your brand and trust before they buy from you.
Many business owners post for a few weeks, don’t see instant results and assume they’ve failed. But really, this mean they just starting.
People need to see your content multiple times before taking action - especially when you’re a new brand.
You’re doing it all alone - You are probably spending hours writing captions, designing graphics, trying to find the “perfect” hashtag strategy… no wonder you’re burned out.
The truth? Social media CAN be manageable and enjoyable with the right systems or support. That’s what we help our clients with at the Nordic Spark Agency:
Simple, repeatable content strategies
Done-for-you ideas and captions
Scheduling support
You’re focusing too much on metrics - Follower counts, likes and shares are not the only indicators of success. When you’re in the early stages, you should be focusing on:
Someone replies to your Story
A past client says “I love your content”
You get DMs asking questions about your services/products.
These are the little “wins” that you should be focusing on in the beginning. Instead of chasing reach, focus on being clear and consistent for the people who are already following you.
You’re not sure what to post - You’re thinking of what to post week after week… it’s exhausting right? Most people give up on this stage.
That’s why we recommend:
Batching content in advance
Using repeatable themes like BTS, client reviews, and tips
Reusing high-performing posts with a fresh twist
If you’re stuck with content creation, we have created a free starter guide e-book for busy mums in business packed with tips and ideas. Grab it https://tr.ee/9CcktjeSJL
Don’t give up too soon. Your ideal clients are out there. They might be already watching you but if you disappear, they won’t know how to find you.
Give it time and get a little help if you need it. Because consistency + connection = clients.
We’re here to help you get there! We offer affordable social media support designed for women-led small businesses. Book a FREE discovery call with us today or email us and we’ll get you started!
Cheers,
The Nordic Spark Agency
