The Most Overlooked Part on Your Instagram - and Why It’s Costing You Clients
(Hint: It’s not your feed)
You’ve been posting consistently; your reels are getting views and people are starting to notice your brand.
But there are no DMs, no bookings and no real momentum.
What if the problem isn’t your content but is where you’re sending people?
Let’s talk about the most overlooked (and under-optimised) part on Instagram: your bio.
📍 Why your Instagram bio matters more than you think
The bio is often the first and only place people look to decide:
What do you do?
Who is this for?
Can I trust you?
What should I do next?
In less than 5 seconds, they’re either clicking your links or moving on. It’s not just about having a beautiful feed. It’s about creating a mini landing page in couple of sentences to introduce your brand.
🧠 3 Common bio mistakes small business owners make
Too vague
“Helping people live their best life”
What is the meaning behind this sentence? Who is it for and what is the brand offering?
✔ Fix it - be specific about what you offer and who is it for.
Example: “Helping small business owners grow on IG without the stress.”
No clear next steps
No CTA = no conversions.
✔ Fix it - add a short, clear action.
Example: “✨Starter Pack now available! 📩 DM ‘STARTER’ to learn more”
Links don’t work or go to a general homepage
Your links should support your business. Not sending people away from your page.
✔ Fix it - use a simple Link in Bio tool (or a dedicated landing page) to guide people directly to:
your offers
booking form
freebies
top blog posts
🔧 Quick Instagram bio fix formula
Use this plug-and-play formula to improve your bio:
(What you do) + (Who is it for) + (Key benefit) + CTA and Links
Example: “Social media strategy for small business owners who are done DIYing their socials. Message us to get started!”
🎉 Need help making your IG work for your business?
We offer done-for-you content, bio writing and strategy inside our packages.
Send us a message or book a call to discuss about your goals.
