Why “Just Post Consistently” is the Worst Advice for Busy Business Mums
… and what to do instead.
We’ve all heard it:
“Just post consistently and your business will grow.”
Sounds easy, right? Except you’re struggling a business, a household, maybe a baby or two, a never-ending laundry pile and that one Instagram caption you’ve been editing all week, and it still doesn’t sound right.
❌ Why it doesn’t work for busy mums:
It ignores your reality
You’re not a full-time content creator. You’re a business owner and a parent. Your energy is precious. Some weeks you're posting daily and it just doesn’t feel realistic… and that’s okay.
It assumes content is same as strategy
Posting a Reel only because you saw someone else doing it and it performs well, isn’t the same as having a clear plan in place. Strategy means knowing why you’re posting, what are your goals and how it supports your business goals.
It adds pressure, not clarity
When you’re already feeling overwhelmed, hearing the words “just be consistent” can feel like another thing you’re failing at. But you’re not failing, you just need a smarter system and strategy.
✅ What to focus instead:
Clarity over quality
Know your audience, what they care about and how you can help them with your offers. A clear message cuts through faster than daily posting.
Strategic batching
Spend at least an hour a fortnight creating posts that has value. Ask help if needed.
You don’t need to have 20 posts a month. You just need to follow your strategy and grow.
Support when needed
You might need help with designing, captions, everything. Getting even one part of your content creation off your plate frees up space for other important things in your business or life.
💡 The good news?
You don’t have to have it all figured out alone.
At the Nordic Spark Agency, we work with women-led businesses who are ready to grow their brand without burning out. Our Starter Pack is designed to help businesses, just like yours with custom content, brand aligned strategy and a consistent presence that works while you’re focusing on other parts of your life and business.
💛 Final Thoughts
Consistency matters - but not at the cost of your wellbeing, creativity or sleep. You don’t need to post more to grow, you need to post with purpose and clear strategy.
Need help with content creation?
Check out our services here or book a discovery call to find out how we can help you today!
We’d love to support your spark! Make sure to follow us on:
Instagram: @thenordicsparkagency
Facebook: Nordic Spark Agency
